Despite what you see on the news, many companies are thriving and growing in this ‘recession’. So, how are they doing it you ask? They are boosting their marketing efforts. Yes, the majority of companies have made cuts across the board, including their marketing budgets. By doing that they are making themselves vulnerable to lose major market share very quickly. Why? Because there are the few that are not paralyzed by fear and are seizing the opportunity to aggressively market and fill the void. So reevaluate your current marketing plan, throw out what isn’t working and redirect those dollars to marketing that will be more effective and give you a fast ROI. Get in front of those customers that are no longer seeing your competition in the market and YOU will be top of mind for their next purchase.