Google Caffeine

Google just completed a major overhaul of it’s search infrastructure, dubbed ‘Caffeine’ in getting ready for the “next generation of search”. This isn’t just an update, but a complete rewrite of Google’s architecture and how it works. This is the biggest Google search change in 5 years. Google claims that most users won’t notice a difference when it is rolled out, but there is no doubt that many website owners will, especially if their website loses ranking. The new Google search engine will be rolled out after the holidays. Read the rest of this entry »

This question has been coming up more often lately in client consultation meetings. Having more than one website can help to give you the edge on your competition, increase your presence, serve different functions and target different audiences more effectively.

A few years ago we contracted with a company to design 7 websites, one for each of their product lines. This made creating the right image and staying consistent with the branding for each product line much easier. It turned out to be beneficial in helping them to show value when they were bought out by a huge world wide company not long after. Unfortunately the big company didn’t get it and moved everything to their parent site. And we wonder why big companies are having problems staying in business.

The same concept can be used by a small business owner. You might not need 7-8 websites, but creating your new blog, expanding into new geographic territory or starting your spin off product line on a new site might make sense and give you the edge you need.

Some reasons to have more than one website:

• Keeps branding targeted if you have multiple audiences.
• Can have separate domains that works for the target  market.
• Target specific niches by marketing directly to them with an image they can relate to.
• Allows you to market multiple product lines separately.
• Less ‘clutter’ can help convert visitors more often and faster.
• Each website can be localized for specific geographic markets.
• Separate websites for a company blog or community website can drive traffic to you main site.
• Each website can be optimized more effectively for better search engine listings.

Welcome to the launch of the new Leo Web Design website. New content will be added over the next few weeks….so stay tuned, and get ready to…… MAKE YOUR WEBSITE ROCK!